Amulet's GUI IP Targets Atmel's Customizable MCU

Santa Clara, California (ots/PRNewswire) -

ARM Developers' Conference -- Atmel(R) Corporation (Nasdq: ATML)
today announced that Amulet Technologies has chosen to implement its
graphic user interface (GUI) IP on the company's AT91CAP7
ARM7(TM)-based customizable microcontroller.

Amulet Technologies develops dedicated graphic user interface
(GUI) microcontrollers with a built-in graphical operating system,
called Graphical OS in Silicon. Amulet's ICs and IP are used to add
displays to new or legacy consumer end-products.

Amulet will license its GUI IP for implementation in ARM7-based
SoCs, including Atmel's AT91CAP7S customizable microcontroller. The
AT91CAP7S device is a standard ARM7-based MCU with a metal
programmable (MP) block that can be used to implement unique
peripheral sets and coprocessors, including Amulet's GUI coprocessor.
The resulting customized processor is a system-on-chip solution,
tailored precisely for the customer's application, with unit pricing
comparable to that of an off-the-shelf MCU.

"Amulet's IP is a key enabling technology with CAP(TM) for markets
like white goods, which use legacy 8-bit MCUs to run their
application," commented Jay Johnson, Atmel's Marketing Director for
CAP products. "It's more than just an ASIC IP block that was proven
on CAP. It's all about the ability to customize a standard ARM(R)
micro with this unique combination of hardware and software IP."

Ken Klask, Amulet's CEO commented, "Offering our GUI IP on Atmel's
CAP7 expands our reach to products that need capabilities that are
not offered in standard microcontroller products. Unlike other
standard microcontrollers, CAP's Metal Programmable Block also allows
us to quickly and easily create variations of our standard products
that are tailored to suit the unique interface requirements of our
customer's end products."

Availability

Atmel provides an emulation board for CAP7 designs that includes
the ARM7 core, peripherals and an FPGA for the implementation and
functional verification of the Amulet IP, using standard third-party
FPGA design tools. Atmel "personalizes" CAP7 devices directly from
the FPGA netlist developed on the development board.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

About Amulet Technologies

Amulet Technologies is a fabless semiconductor company focusing on
chips and firmware that drive liquid crystal display (LCD) user
interfaces. As experts in human interface electronics, Amulet's
unique Graphical OS in Silicon has enabled OEMs to cost effectively
improve the user experience of their electronic devices with visually
appealing, interactive user interfaces that provide rock solid 24/7
reliability. Amulet's innovative hardware, software and collaborative
design philosophy empower OEMs to provide the best user experience to
their customers. For more information, visit
http://www.amulettechnologies.com/.

(C) 2007 Atmel Corporation. All Rights Reserved. Atmel(R), logo
and combinations thereof, and others, are registered trademarks,
CAP(TM) and others are trademarks of Atmel Corporation or its
subsidiaries. ARM(R) and others are registered trademarks or
trademarks of ARM Ltd. Other terms and product names may be
trademarks of others.

Information

Information about Atmel's CAP(TM) products can be found at:
http://www.atmel.com/products/AT91CAP/

Press Contacts
Barbara Bailey, Marketing Communications Manager
Phone: +1-719-540-1895, Email: bbailey@cso.atmel.com
Helen Perlegos, Public Relations
Phone: +1-408-487-2963, Email: hperlegos@atmel.com
Web site: http://www.atmel.com
http://www.amulettechnologies.com

Rückfragehinweis:
Barbara Bailey, Marketing Communications Manager, +1-719-540-1895,
bbailey@cso.atmel.com, or Helen Perlegos, Public Relations,
+1-408-487-2963, hperlegos@atmel.com, both of Atmel Corporation

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