- 25.04.2006, 10:07:44
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- OTE0003
Infiniti to Launch Across Europe in 2008
Paris (ots/PRNewswire) -
- Next Generation Models, Premium Ownership Experience Drive New
Luxury Entrant
Nissan Motor Co. Ltd., today announced that its Infiniti luxury
brand will launch across the European market during 2008. The
announcement was made in Tokyo by President and CEO, Carlos Ghosn,
during a press conference for the 2005 fiscal year results.
Launched in the US and Canada in 1989, Infiniti is currently sold
across North America, Taiwan, the Middle East and Korea. In 2006,
Infiniti will be launched in Russia followed by China and Ukraine
during 2007.
"In 1999 we made the decision to re-invest heavily in the Infiniti
brand, focusing on outstanding products and a premium ownership
experience," said Ghosn. "That investment has made Infiniti the
fastest-growing luxury brand in the US and one that is recognized
globally for its blend of design, performance and luxury. We are now
ready to bring this unique brand to consumers in Europe," continued
Ghosn.
Infiniti will be distributed in Europe through a dedicated sales
and service network that will start operations during 2008. Full
details of the final product range, ownership experience and business
structure will be disclosed closer to launch.
"This is the ideal time for Infiniti to launch in Europe," said
Brian Carolin, senior vice president, sales and marketing, Nissan
Europe. "This timing allows us to bring the next generation of
Infiniti models, including a fully competitive line-up of petrol and
diesel engines, specifically designed for the demanding needs of our
European premium customers," Carolin added.
Infiniti has built a reputation for top-ranking customer service,
contemporary design and driving performance. Since the company
renewed its focus on Infiniti in 1999, sales in the US grew from
72,637 vehicles to 136,401 vehicles in 2005, an 88% increase.
In Europe, Nissan employs 12,000 people in its design, research
and development, manufacturing, logistics, and sales and marketing
operations. In 2005, the company produced a total of 508,901 vehicles
in its British and Spanish plants and sold 540,954 vehicles in
Europe. Nissan Europe's headquarters is based in Trappes (Paris),
France.
Additional information about Infiniti can be found on the media
website at: http://www.nissannews.com/infiniti/index.shtml Be sure to
click on the Infiniti icon in order to view the latest news and model
information coming from the recent New York Auto Show.
Contacts:
Scott Vazin - Nissan Europe Communications - +33-1-30-13-6765
Keiko Tanaka - Nissan Japan Communications - +81-3-5565-2141
Bill Garlin - Infiniti Global Communications - +1-310-771-5351
Rückfragehinweis:
Contacts: Scott Vazin - Nissan Europe Communications -
+33-1-30-13-6765. Keiko Tanaka - Nissan Japan Communications -
+81-3-5565-2141. Bill Garlin - Infiniti Global Communications -
+1-310-771-5351
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