18th International Nutrition Congress - 'Are You Getting Enough?'

Durban, South Africa (ots/PRNewswire) - Trusted name Knorr is breaking new ground with Knorr Vie Shot, a naturally delicious drink bursting with fruits and vegetables.

This fruit and vegetable "booster shot" is a direct response to consumers' health needs. With its focus on health and nutrition, Knorr runs an intensive consumer research program. Yet its most recent surveys raised a worrying fact: most people were not getting enough fruits and vegetables in their diet. The World Health Organization (WHO) and health professionals both recommend eating at least 400 g of fruits and vegetables daily. For Knorr, a brand devoted to nutrition and consumer health, the course of action was obvious. It set to work developing a drink that would provide 200 g of fruits and vegetables per serving, 50% of the daily fruit & vegetables needs.

Knorr Vie Shot was the result.

"People have trouble fitting fruits and vegetables into their diet. We created Knorr Vie Shot to boost fruit and vegetable intake and ensure people get all their health benefits. Knorr Vie Shot is the result of longstanding co- operation between the scientific and nutrition community. Knorr Vie Shot is designed to boost-not replace-your daily fruit and vegetable intake," says Maia Baudelaire, Knorr Vitality Project Director.

A delicious way to increase fruit and vegetable intake

"80% of European consumers think it is too hard to eat healthy". (Source: 2005 HealthFocus Survey)

"Industry's role is to make the healthy choice the easy choice," says Dr. Els de Groene of the Unilever Food and Health Research Institute. "Together with the Global Technical Centre, we worked hard to make Knorr Vie Shot as nutritious as possible, while ensuring it delivered great taste and take- anywhere convenience."

Knorr Vie Shots are made from 100% fruit & vegetables ingredients and come in three mouthwatering varieties:

  • apple/carrot/strawberry,
  • banana/pumpkin/kiwi,
  • orange/banana/carrot.

Gentle pasteurization ensures that Knorr Vie Shot retains the maximum amount of vitamins, minerals, antioxidants and fibre, a real benefit for people who have trouble getting enough fruits and vegetables into their diets.

Knorr Vie Shot has launched in four countries- Spain, the Netherlands, Belgium and United Kingdom and will be soon available in United States.

About Knorr

Knorr, the largest brand of the Unilever company, has been successful in the food industry for more than 150 years, and is present in 20 countries.

Visit: www.knorr-vie.com

Rückfragen & Kontakt:

For further information: Maia Baudelaire,
maia.baudelaire@unilever.com; Mélanie Charron, +39-02972-08465,
melanie.charron@unilever.com; Or visit www.knorr-vie.com