Fi Istanbul's Success Demonstrates Unlimited Market Opportunities in Turkey, the Middle East & North Africa

Amsterdam (ots/PRNewswire) -

Staggering 3,000 Visitors + 150 Exhibiting Brands and Record
Re-Booking Volumes for the 2014 Event

Yes, we've got a lot to shout about and so we would like to start
with a huge thank you to all of our exhibitors who helped to make
Food ingredients Istanbul such a great success. As the only dedicated
food ingredients event in the region, last week's highly successful
show demonstrates that this region is thriving and thirsty for the
very latest ingredients, solutions, innovations and networking
opportunities.

We are delighted to announce that Food ingredients Istanbul exceeded
all forecasts and expectations with the impressive amount of 3,000
visitors and a 94% rebooking rate. As a launch event, Fi Istanbul
welcomed attendees from over 80 different countries, filling all
aisles and bustling exhibitor stands.

It is clear that the industry responded well to this launch event.
Building on the high growth rates that the food industry is
experiencing in this region, Fi Istanbul provided a strong platform
for all food and beverage manufacturers to source from over 150
local, regional and international food ingredients suppliers.

The response from the exhibitors was overwhelming! Many claimed to
have had one of the best shows ever, with a high quality of visitors,
a steady flow of traffic during the 3 days and a good mix of visiting
companies, including food manufacturers from dairy, ice cream,
confectionary, meat, poultry and many more.

"Turkey, for a global company, is a very important market for us to
be close to our customers. Food ingredients Istanbul has been a great
experience to meet new customers in 3 days and share projects,
prototypes, concepts and innovations" Luis Fernandez, Vice-President
Global Applications, Tate & Lyle

Natasha Berrow, UBM's Brand Director, also commented, "Last week's
event really did surpass even our expectations! The positive response
to this launch event, the new Fi branding and signage provided the
innovative environment that such a growing region deserves."

She continued "the record re-bookings are further indication that
exhibitors see Fi Istanbul as the place to continue to meet their
customers and to expand into this booming region. I'd like to express
our appreciation for the tremendous and ongoing support of all our
customers."

"We are very impressed by the quality of visitors; quality is more
important than quantity. We found a lot of good customers that we'll
probably start new business with" Stella Wu, International Sales
Manager, JK Sucralose

Visitor feedback also surpassed all expectations. The great mix of
local, regional and international food ingredients suppliers was
complimented by many attendees looking to source new ingredients from
companies they never heard of.

"I want to know new suppliers and I want to see some different
varieties of products that I can use for my customers. This is the
first year for this exhibition and it feels like it has being a
successful opening and I'm sure it will get greater and bigger in the
coming years." Meleknur Tuzun, Sales Manager, Agrana

Fi Istanbul is a key part of the Food ingredients Global Portfolio
strategy to extend the its brand into new regions, offering
exhibiting clients a platform to engage with new customers and
present their new business growth opportunities. With the key focus
on business development, innovation and trade, in a region with one
of the fastest economic growth rates in the world, Fi Istanbul proved
to be one of the most cost-effective platforms to source new
ingredients, grow market share and act as a stepping stone to this
vastly and yet close to untouched food industry.

Notes to Editor:

Photography

About Fi ingredients Global - the trusted route to market since 1986

Food ingredients first launched in Utrecht, The Netherlands in 1986
and its portfolio of live events, publications, extensive database,
digital solutions and high-level conferences are now established
across the globe to provide regional and a global meeting place for
all stakeholders in the food ingredients industry. Over 500,000
people have attended our shows over the years, and billions of Euros
of business have been created as a result. With over 25 years of
excellence, our events, digital solutions and supporting products
deliver a proven route to market with a truly global audience.

About UBM Istanbul

UBM Istanbul [http://www.ubmlive.com ] was established in April 2012
to connect people and create opportunities for companies wishing to
build business between Europe and Asia, meet customers, launch new
products, promote their brands and expand their markets. Premier
brands such as Fi Europe, CPhI, IFSEC, Black Hat, Mother & Baby Show,
Jewellery and many others and will become an integral part of the
marketing plans of companies across more than 10 industry sectors.

About UBM

UBM plc is a global events-led marketing services and communications
company. We help businesses do business, bringing the world's buyers
and sellers together at events and online, as well as producing and
distributing specialist content and news. Our 5,500 staff in more
than 30 countries are organised into specialist teams which serve
commercial and professional communities, helping them to do business
and their markets to work effectively and efficiently.

For more information, go to http://www.ubm.com

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